My Legal Marketing Expertise Is Based On "Real Life" Experience
I'm not some "agency" - I'm a boutique firm attorney that practices what I preach. I learn from the best, and test to see what works (and what doesn't)!
I've spent my own time, and my own money - not someone else's.
And here's what I know:
Lawyers Have Unique Challenges
Marketing as a lawyer is a different game than other businesses. Ethics and professionalism matters! Yet being boring doesn't work.
Lawyers Need To Demonstrate Expertise
Yet clients today are looking to work with a person, not a diploma. Balancing both is essential in today's legal market.
Lawyers Are Terrible Marketers
Most lawyers just are not good marketers - and it makes sense. You went to law school to be a lawyer, after all - not a marketer!
Hi! Nicole Wipp here.
In the last decade, I’ve doubled my law firm’s revenue more than once. It has been a wild ride. I went from a one room rinky-dink office and no staff to a beautiful office suite with an associate attorney, a paralegal, and three support staff…all in the space of a year and a half, and just kept going from there. Like I said, wild.
Let me be honest with you here. My success hasn’t been due to referrals alone. I get referrals, of course – but the honest truth is that, for me, marketing has been the key to my exponential growth, including our ever-increasing referral base. I’m not saying referrals don’t have a place in your marketing strategy. What I am saying, though, is that there is another way, or a way that can complement a referral marketing strategy.
In fact, the "other way" I'm referring to is much more effective and even better, in alignment with the particular needs of lawyers!
The Ways I Can Help You
From in-person to online workshops, a monthly mastermind, done-for-you marketing services and more, here's the ways I support attorneys in their marketing:
AS SEEN IN:
