The Team's View: Why Law Firm Marketing Is Essential

Many lawyers believe in the "old school" way of thinking about marketing, which is that law firm marketing, or any marketing, detracts from their professionalism.

Marketing, many believe, is something that makes you seem desperate, diminishes your professionalism, and just isn't very professional.

That's why I often hear:

"Lawyers don't market - lawyers get referrals!"

Well, if you only rely on referrals for your revenue and income, I'm here to tell you something - you are leaving big money on the table.

But here is another thing: you are also losing the opportunity to showcase your professionalism, your trustworthiness, and why someone would choose YOU and YOUR firm over any other.

The point? Marketing can be sleazy.  It CAN diminish you...but....

When done right, marketing can really be the best thing that ever happened to you.

In fact, great marketing can bring you WAY MORE REFERRALS!

In this episode, I bring in my team to discuss their perception of how clients relate to us and how it brings in revenue based on our marketing. Since my team are the ones that have first contact with almost every single client, they are the best ones to tell you how marketing really does make the difference!

Click the "play" button above to listen and discover:

- How marketing makes our office a MORE credible resource for clients to turn to

- How marketing makes clients realize that what they THINK about the law isn't in fact accurate, and that's why they need to call us

- How marketing builds up over time

- The return on investment of TIME in your marketing (hint: my team thinks it's one of the most valuable things I do in our firm)

- How we use marketing to strategically attract the "biggest check" clients

- Why even most of our referral business comes from marketing

- Using marketing to repel time wasters and bad clients

- Why marketing helps us never worry about, or let, referrals - because referrals don't control our income

- How we use marketing to "train" our clients into how to do business with us

Want to have a deeper understanding of how this works?

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The 7 Crucial Things You Must Do Before Spending Another Dollar On Marketing Or Advertising