Many lawyers believe in the "old school" way of thinking about marketing, which is that law firm marketing, or any marketing, detracts from their professionalism.

Marketing, many believe, is something that makes you seem desperate, diminishes your professionalism, and just isn't very professional.

That's why I often hear:

"Lawyers don't market - lawyers get referrals!"

Well, if you only rely on referrals for your revenue and income, I'm here to tell you something - you are leaving big money on the table.

But here is another thing: you are also losing the opportunity to showcase your professionalism, your trustworthiness, and why someone would choose YOU and YOUR firm over any other.

The point? Marketing can be sleazy.  It CAN diminish you...but....

When done right, marketing can really be the best thing that ever happened to you.

In fact, great marketing can bring you WAY MORE REFERRALS!

In this episode, I bring in my team to discuss their perception of how clients relate to...