Legal Marketing | The 7 Critical Things You MUST DO - BEFORE You Spend Another Dollar on Marketing Or Advertising
FIRST, THE BOTTOM LINE
Hi - I'm Nicole Wipp, the founder of Attorney Marketing Mastermind (and a practicing attorney!)
In over a decade of studying and implementing different marketing strategies, I've discovered some truths about the things that work for law firms...and the things that don't.
I LOVE MARKETING, because it has not only made me millions, but also helped me to have an incredible amount of freedom in my firm.
In theĀ following article, I explore in greater detail what I consider the "7 Critical Things" that, if you fail to do them, cause you to leave (a lot of) money on the table when it comes to your marketing plan...or lack of a marketing plan!
But first,Ā here is the "bottom line" for each one:
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1.Ā DISCOVER, AND THEN FOCUS YOUR MARKETING ON, YOUR "BIGGEST CHECK" CLIENT
When you know everything you need to know about the clients that bring you the MOST money in your...
