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3 LinkedIn Tips For Lawyers | Why Lawyers Should Be Using LinkedIn

linkedin quick tips May 15, 2019
 

Are you using LinkedIn as part of your marketing strategy?

One of the things I hear from a lot of people is that LinkedIn is a waste of time, or that the only thing that happens on LinkedIn is that you get bombarded with sales messages.

While that can be true, it is also true that LinkedIn is the MOST business-oriented platform with the largest audience that, despite what you may think, is actually paying attention to content.  

In this QUICK (1:26) video, I tell you three important things about LinkedIn that may help you re-think whether or not it should be a part of your marketing strategy!

But what content should you be sharing, to be perceived as a true professional?

What content should you be sharing - so that you aren't being IGNORED?

Join me in Toronto, and find out!

 

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Legal Marketing | The 7 Critical Things You MUST DO - BEFORE You Spend Another Dollar on Marketing Or Advertising

7 critical things Apr 21, 2019

FIRST, THE BOTTOM LINE

Hi - I'm Nicole Wipp, the founder of Attorney Marketing Mastermind (and a practicing attorney!)

In over a decade of studying and implementing different marketing strategies, I've discovered some truths about the things that work for law firms...and the things that don't.

I LOVE MARKETING, because it has not only made me millions, but also helped me to have an incredible amount of freedom in my firm.

In the following article, I explore in greater detail what I consider the "7 Critical Things" that, if you fail to do them, cause you to leave (a lot of) money on the table when it comes to your marketing plan...or lack of a marketing plan!

But first, here is the "bottom line" for each one:

No time to read this now, or want to have it for later? 

Click Here to download a printable version.

1. DISCOVER, AND THEN FOCUS YOUR MARKETING ON, YOUR "BIGGEST CHECK" CLIENT

When you know everything you need to know about the clients that bring you the MOST money in your...

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The Team's View: Why Law Firm Marketing Is Essential

audio podcast Apr 18, 2019

Many lawyers believe in the "old school" way of thinking about marketing, which is that law firm marketing, or any marketing, detracts from their professionalism.

Marketing, many believe, is something that makes you seem desperate, diminishes your professionalism, and just isn't very professional.

That's why I often hear:

"Lawyers don't market - lawyers get referrals!"

Well, if you only rely on referrals for your revenue and income, I'm here to tell you something - you are leaving big money on the table.

But here is another thing: you are also losing the opportunity to showcase your professionalism, your trustworthiness, and why someone would choose YOU and YOUR firm over any other.

The point? Marketing can be sleazy.  It CAN diminish you...but....

When done right, marketing can really be the best thing that ever happened to you.

In fact, great marketing can bring you WAY MORE REFERRALS!

In this episode, I bring in my team to discuss their perception of how clients relate to...

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